Daphne Huguette
Daphne Huguette makes engagement and wedding rings rooted in personal history and material precision. Her pieces are considered objects — not fashion accessories. Translating that into a campaign meant resisting every default the category offers.
Melbourne, AUS
Completed
2025
Jewellery content has a visual shorthand. We ignored it. Instead, we built the creative direction around the things that actually define Daphne's work — film photography, texture, cultural reference, process. The brief gave our collaborating photographer Tom Hvala enough clarity to shoot with confidence, and enough room to bring something genuine to it. He told us it was one of the strongest briefs he'd worked from. We take that seriously, because a brief that doesn't carry the client's vision into the room isn't doing its job.
The campaign ran across social and a street poster rollout — lo-fi motion that made the work feel tangible on a screen, and print that extended the brand into physical space. This was the first step in building out a brand environment for Daphne Huguette. We're currently collaborating on a brand extension, copywriting, and website — work that will bring everything into sharper alignment across digital and physical touchpoints. The foundation was worth getting right.
Photography: Thomas JPEG
Thank you so much for being so helpful. I’m really happy you’re doing this for me!
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Homeroom