Pep Build
A brand identity for Pep Build, a specialist construction and carpentry management business based in the Northern Rivers. The project focused on taking the business into its next chapter, pairing a refined, editorial feel with the warmth and character behind the business.
Northern Rivers, NSW, AUS
Completed
2026
Founded by Pepe Rogers in 2020, Pep Build brings a specialist's eye to every stage of a build. Working closely with Pepe, the focus was on taking the business where it wants to be in its next iteration, defining the language around his service offering and who Pep Build will connect with. That led to "Specialist Construction" as the lead line, supported by a secondary line speaking directly to homeowners, designers and architects, with "Est. 2020" showing clearly that this is the relaunch of a business with a strong foundation, not the launch of a new one.
The identity reflects the care and craft of the work while feeling confident and approachable. The scope included a full logo suite (wordmark, monogram, seal and lock-ups), an extended colour palette, typography and brand guidelines, applied across business cards, site signage, workwear, tool trailer, Instagram and email. The palette was built to layer with imagery of the work and with texture, giving the business a system that can keep growing with it.
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J. Abraham Consulting